What is LifeClub?

The LifeClub Rewards program gives you access to instant rewards everytime you shop at your local participating LifeClub Pharmacy. Enjoy the benefit of earning reward dollars for every $1 you spend in-store on non-prescription items. Also, you can redeem your reward dollars at any time so you spend less! Go into your nearest participating LifeClub Pharmacy and join on the spot for free! Some of the other great things about LifeClub are:

How do I earn LifeClub Reward Dollars?

When using your LifeClub Rewards card, you earn LifeClub Dollars for every $1 dollar you spend on non-prescription items. LifeClub Dollars are banked onto your LifeClub card, and appears on your receipt or you can ask in-store or log into to your MyJournal account to see how many Reward Dollars you have available. You can spend your LifeClub Dollars at any time on non-prescription items. Please refer to the LifeClub terms and conditions below.

I have lost my card, how do I get a new one?

If you have lost your LifeClub card, you can request a new card at your local LifeClub store and a new one can be created for you on the spot! And don’t worry, your existing Reward Dollars will be transferred over to your new card.

How will I be informed of prizes on offer?

Be sure to update your details as we will send you periodic emails and direct mail pieces letting you know all about of our promotions and product offers. Plus there will be promotional material in-store so keep an eye out!

How can I update my details?

You can update your new contact details by either logging into your MyJournal account, or simply click here to update your details now. Alternatively, next time you are in-store our staff members can help you.

LifeClub Rewards Program Terms & Conditions

LifeClub Rewards is a customer loyalty program (the Program) managed and operated by Independent Pharmacies of Australia Group (IPA) ABN 73 609 137 546 on behalf of certain pharmacies (Participating Pharmacies) for the benefits of their customers.

 Participation and Membership

  1. By providing personal information to a Participating Pharmacy (Your Participating Pharmacy) for the purpose of the Program, You (being the person who has provided the personal information) agree:
    1. to these Terms and Conditions which govern the operation of the Program; and
    2. to the collection, use and disclosure of Your Personal Information in accordance with these Terms and Conditions; and
    3. to become a member of the LifeClub Rewards Program (LifeClub Member), and any rights you grant to IPA under these Terms and Conditions may be exercised by IPA and /or Your Participating Pharmacy as appropriate.
  2. On becoming a member of the Program, You may be issued with a LifeClub Rewards Card. However, some Participating Pharmacies operate on a cardless account basis. The LifeClub Member is the person in whose name the account is held, irrespective of whether a card is held or who holds the card. The benefits of the Program (including Reward Discounts, Vouchers and other offers) are personal to you may only be redeemed by you as the LifeClub Member or Your authorised representative on your behalf.
  3. IPA reserves the right to remove You as a LifeClub Member if:
    1. the information you have provided is not Your personal information; or
    2. you are not over 18 years old; or
    3. any information you have provided IPA or Your Participating Pharmacy is inaccurate, incorrect or misleading in any material way.
  4. Subject to clause 21, the benefits of the Program (including Reward Discounts, Vouchers, and other offers) may only be used at Your Participating Pharmacy (i.e. the Participating Pharmacy at which you first signed up for the Program).
  5. IPA reserves the right to withdraw the card or your membership as a LifeClub Member if
    1. Your Participating Pharmacy withdraws from the Program; or
    2. Your Participating Pharmacy’s affiliation with IPA terminates or expires; or
    3. IPA withdraws the Program on a national basis, and where possible IPA will use best endeavours to provide you reasonable notice of this.
  6. For the avoidance of doubt, the LifeClub Rewards Card cannot be used as a credit or guarantee card.
  7. Earning and Redeeming LifeClub Rewards
  8. You will earn 1 “LifeClub Rewards Point” (Point) for every $1 spent at Your Participating Pharmacy on Qualifying Purchases. Purchases will be rounded down to the nearest $1 spent, inclusive of GST.
  9. To earn LifeClub Rewards, You must present Your LifeClub Rewards Card at time of purchase (where you have one) or otherwise advise Your Participating Pharmacy you are a LifeClub Member. Points cannot be claimed retrospectively, unless authorised by Your Participating Pharmacy. Points will be recorded on Your account held by IPA, which (if applicable) is associated with your LifeClub Rewards Card. The number of LifeClub Rewards Points you have accumulated will be printed at the bottom of the receipt each time you scan your card or advise Your Participating Pharmacy that you wish the Qualifying Purchase to earn Points for the Program.
  10. Each LifeClub Rewards Point then translates to a Reward Discount at a rate determined by Your Participating Pharmacy. You should ask Your Participating Pharmacy what this is. The standard rate for many Participating Pharmacies is a Reward rate of 5% for every LifeClub Rewards Point earned. If this is the rate elected by Your Participating Pharmacy, then if you spend $100, you earn 100 LifeClub Reward Points and will obtain a credit of a Reward Discount to the value of $5.00 which can be redeemed on Qualifying Purchases.
  11. Your Participating Pharmacy may set a minimum number of LifeClub Rewards Points to be reached before allowing redemption.
  12. The rate of earning Reward Discounts for each LifeClub Rewards Point may be changed at the sole discretion of Your Participating Pharmacy by advising you by way of an e-mail and/or SMS notification and/or by Your Participating Pharmacy displaying a notice to that effect at the Point of Sale. Any change does not affect your Reward Discounts earned prior to the date of any such change and any LifeClub Rewards Points may be adjusted to ensure your Reward Discounts earned remain unaffected.
  13. A Qualifying Purchase is each purchase that is not for:
    1. a prescription item; or
    2. a health service (such as a vaccinations or opioid substitution program services); or
    3. certain low margin items nominated by Your Participating Pharmacy (which may include nappies or infant formula). For more details ask Your Participating Pharmacy.
  14. IPA reserves the right to withdraw, limit, alter or amend Your LifeClub Rewards balances at any time, in the event of an error (technical or human) or suspected fraud.
  15. Unredeemed LifeClub Rewards Points expire after 24 months. Even if Points have expired, Your account will remain active.
  16. Bonus Points may be offered from time to time during special promotions on selected merchandise and can be earned in addition to standard LifeClub Rewards Points, and may be subject to separate terms.
  17. Except as expressly provided by these terms and conditions, LifeClub Rewards Points cannot be exchanged for cash and cannot be sold, transferred, assigned or otherwise dealt with. In some special occasions gifting to a charitable organisation may be offered as an option for a particular offer.
  18. Birthday and Sign-Up Reward Vouchers or Bonus Points will only be awarded to You if You provide a valid email address. The value of these Reward Vouchers is set by Your Participating Pharmacy.
  19. All Vouchers (including Birthday, Sign-up, Price, and Special Offer Vouchers) cannot be redeemed for cash and cannot be sold, transferred, assigned, or otherwise dealt with except in accordance with these terms and conditions.
  20. Offer of vouchers or bonus points may vary for each promotion and are at the sole discretion of IPA and/or Your Participating Pharmacy. The gift must be redeemed by You before the expiry date at Your Participating Pharmacy and cannot be exchanged or returned.
  21. Your Participating Pharmacy is entitled to assume, on presentation of a voucher, that the presenter is You, or has Your authorisation to request and receive the Special Reward, Special Prize or Special Offer. Your Participating Pharmacy is entitled to request some form of identification from the bearer of the Voucher.
  22. Use of the LifeClub Rewards Card
  23. The LifeClub Rewards Card may only be used at Your Participating Pharmacy (i.e. where you first signed up for the Program, unless Your Participating Pharmacy is part of a network of local area IPA member pharmacies which allows the sharing of LifeClub Rewards between its pharmacies (in which case all those pharmacies are deemed to be Your Participating Pharmacy). You should assume that Your Participating Pharmacy is not part of a network of pharmacies, unless you have been expressly advised of this and which pharmacies form part of that network.
  24. If a LifeClub Rewards Card is lost or stolen, You may apply for a new LifeClub Rewards Card from Your Participating Pharmacy. LifeClub Rewards Points credited to the lost or stolen card will be transferred to any replacement card where possible, but it is Your responsibility to contact Your Participating Pharmacy to enable these processes to take place. IPA and Your Participating Pharmacy take no responsibility or liability for LifeClub Reward Points that You may lose in the event of another individual using Your lost or stolen card or a technical error has occurred, and we cannot transfer your Points.
  25. You may obtain a replacement card for a damaged LifeClub Rewards Card by taking the damaged card into Your Participating Pharmacy. Where possible, any LifeClub Rewards recorded on the damaged card will be transferred to the replacement LifeClub Rewards Card.
  26. Privacy
  27. Personal and other information concerning You including information disclosed on the enrolment form and information about Your use of the LifeClub Rewards Card (Your Information) is collected by Your Participating Pharmacy and IPA.
  28. Your Information is being collected for the purposes of administering, operating, and managing the LifeClub Rewards Program that you have signed up to, as well as activities relating to the promotion, planning, researching and marketing of IPA’s and Your Participating Pharmacy’s goods, services or product.
  29. By joining the LifeClub Rewards program in Your Participating Pharmacy you understand that you may receive communications from IPA and/or Your Participating Pharmacy via email, SMS, or direct mail, from time to time and that You have the option to unsubscribe from any form of communication at any time.
  30. By continuing to participate in the Program, you confirm your consent to the collection, storage, disclosure, and use of Your Information as outlined in these Terms and Conditions. If you no longer consent to the collection, storage, disclosure, and use of Your Information, please contact us at support@knowitall.net.au and Your information will be removed from IPA’s database. Your withdrawal of your consent means that You will not be able to participate in the Program.
  31. In addition to IPA and Your Participating Pharmacy disclosing Your Information to each other, Your information may be disclosed to IPA’s affiliates for the purposes of assisting IPA and its affiliates to meet the objectives disclosed in clause 25 above. Prize and Special Offer providers may also be given Your Information as required to issue a prize (for example if the prize involves a flight, Your Information may be provided to the provider of that flight). Your Information is unlikely to be disclosed by IPA to any entity overseas.
  32. You acknowledge that as a condition to accepting any Special Reward, Special Prize, or Special Offer, you agree that IPA and Your Participating Pharmacy may use your name and a photograph of you in any associated promotional material, and that your acceptance of such Special Reward, Special Prize or Special Offer is confirmation of your consent to this.
  33. For further information on how IPA and its affiliates deal with personal information, how You may access personal information held by them, how you may wish to request a correction or make a complaint about a breach of the Australian Privacy Principles and how IPA will deal with those matters, please refer to the privacy policy of the Independent Pharmacies of Australia Group.
  34. The terms of clauses 24 to 30 constitute IPA’s Privacy Collection Statement which only applies with respect to IPA’s collection, use and disclosure of Your Information.
  35. You should separately contact Your Participating Pharmacy for details of how it deals with personal information, or any privacy concerns you may have, which may include your withdrawal of your consent to Your Participating Pharmacy holding Your Information.
  36. General
  37. IPA is not liable to you for:
    1. any unavailability of your account or any interruption or disruption to the provision of associated services relating to the Program; or
    2. illegal use of or misuse of your LifeClub Rewards Card or account; or
    3. any injury or loss that results from your participation in any way in the LifeClub Rewards Program.
  38. The benefit of any exclusion or limitation of liability in these terms and conditions also applies to any affiliate of IPA that assists with the provision of the Program and Your Participating Pharmacy.
  39. No act or omission by IPA, its affiliates or Your Participating Pharmacy constitutes a waiver of any rights that it has or may have, unless confirmed in writing and signed by that party.
  40. If any provision of these Terms and Conditions is void, voidable, unenforceable, or illegal in its terms, but would not be void, voidable, unenforceable, or illegal if it were read down and, it is capable of being read down, that provision will be read down accordingly. If, notwithstanding the foregoing, a provision is still void, voidable, unenforceable, or illegal:
    1. Pharmacy if the provision would not be void, voidable, unenforceable or illegal if a word or words were omitted, that word or those words are severed; and
    2. in any other case, the whole provision is severed, and the remainder of these Terms and Conditions will be of full force and effect.
  41. IPA is the operator and owner of the LifeClub Rewards Program. Communications to IPA, can be sent to Independent Pharmacies of Australia Group, 15-17 Chapel Street, Cremorne VIC 3121.
  42. These Terms and Conditions are governed by and construed in accordance with the laws of Victoria and the courts of Victoria have the exclusive jurisdiction to determine any matter, issue or dispute resulting from, or otherwise in connection with, these Terms and Conditions.




This Privacy Policy sets out how ABN 73 609 137 546, its subsidiaries, including Pharmacy Alliance Pty Ltd ABN 92 103 792 310, Alliance Pharmacy Pty Ltd ABN 56 602 268 664, Pharmacy Platform Pty Ltd ABN 53 105 944 321, Advantage Pharmacy Pty Ltd ABN 73 092 158 275, Chemist Discount Centre Services Pty Ltd ABN 46 160 755 439, Pharmacy Catalyst Pty Ltd ABN 79 127 111 773 , BuyItRight Pty Ltd (ABN 81 629 019 405), EasyClinic Pty Ltd (ABN 63 607 972 742) and Magikos Marketing Pty Ltd (ABN 90 168 307 640) trading as Knowitall Loyalty Systems (together the Platform Alliance Group or we, us or our) manage and treat Personal Information in the course of the Platform Alliance Group’s business activities


The activities of the Platform Alliance Group include providing various services and benefits to support pharmacies, whether as independent pharmacies or pharmacies trading under the Platform Alliance Group trademarks, (including under franchise arrangements). These services include providing access to discounts and rebates relating to the purchase of pharmaceutical and other products, marketing support (including marketing support for clinics run by pharmacies under the EasyClinic brand), providing access to purchasing technology systems, business analytics support and access to loyalty programs for pharmacy customers.  These loyalty programs are known as Healthy Rewards for Alliance Pharmacies, LifeClub for Catalyst members, Club Card for Chemist Discount Centre Pharmacies and A-List for Advantage Pharmacies.

In addition, Chemists Discount Centre Services Pty Ltd also operates an online site where consumers may place orders for products (including prescriptions). This online website facilitates the purchase of products from franchisee pharmacies operating under the “Chemists Discount Centre” brand that we support.

The pharmacies that the Platform Alliance Group support (including franchisee pharmacies) may operate under various brands or trade marks licensed to them by entities within the Platform Alliance Group, including “Advantage”, and “Chemist Discount Centre” and “Alliance Pharmacy”. However, those pharmacies are not owned by Platform Alliance Group Holdings, and for the purposes of this Privacy Policy are not considered part of the Platform Alliance Group. If you have any concerns about Personal Information you have provided to your pharmacy outside of any loyalty program you should contact them directly.


Personal Information generally means information or opinions about an individual who is reasonably identifiable from that information. Personal Information includes Health Information, Sensitive Information and Credit Information.

Health Information includes information or opinions about the health of a person or health services provided to them.

Sensitive Information includes information or opinions about an individual’s racial or ethnic origin, political opinions, membership of a political association, religious beliefs or affiliations, philosophical beliefs, membership of a professional or trade association, membership of a trade union, sexual orientation or practices, criminal record, as well as Health Information, genetic information and biometric information.

Credit Information includes the type and amount of credit being south in a credit application, repayment history information about an individual, payment information about an individual and default information about an individual.

Terms are more fully defined in the Privacy Act.


Types of personal information collected

The type of personal information collected by the Platform Alliance Group depends on the type of transaction you undertake with us. This could include: your name, contact details, other identifying information such as date of birth or gender; information about you that you give us when you complete application forms, make inquiries or purchase goods or services from us (which may include Health Information such as a prescription); and information that we are required by law to collect. We typically would seek to collect information relevant to the purpose for which it is collected. For example, if you book a place in, or attend, a health clinic or other event, then information relevant to your participation in the event will be collected. If you take part in a loyalty programme, then information relevant to your participation in the programme will be collected (this may include your preferences relating to the type of products you may be interested in). If you are applying for a position with the Platform Alliance Group, then information required for us to contact you and to assess your application will be collected. Any curriculum vitae submitted to us will not be used for marketing purposes.

Collection of personal information

Platform Alliance Group seeks to collect personal information directly from you unless it is unreasonable or impracticable to do so. We collect personal information in various ways such as: when you upload material to, or contact us via one of our social media channels or websites; when you place orders online; when you apply to be a pharmacy aligned with the Platform Alliance Group; when you apply for an employment position with Platform Alliance Group; when you complete a customer feedback survey or other form; when you participate in one or our loyalty programmes; or when you email, post or telephone us with respect to our products, services or events.

Use of personal information

We use your personal information for the following purposes: to verify your identity and check it is current and accurate; to facilitate the purchase of products and services that you have requested; to administer and manage those products and services requested (including for invoicing purposes); to respond to your requests, queries and complaints; for our own internal operational purposes and to understand our customer base, including size, interests and trends; to maintain, develop and improve our business systems and processes; to comply with laws and regulations that apply to us and our business and/or to contact you regarding your job application and to assess your job application (where you have applied for a position with us).


Where you have consented to receive marketing information, we also use your personal information to contact you with updates, newsletters, competitions, special offers or promotional information and to conduct product and market research. We will give you a choice as to whether you wish to receive these communications and you may contact us to let us know if you wish to cease receiving further communications and we will take steps to ensure that you do not receive any further communications.

Disclosure of personal information

We may disclose your personal information to entities within Platform Alliance Group, to our service providers and other persons for the purpose of using your Personal Information as disclosed above. These include:

  • those involved in providing, managing or administering a product or service you request;
  • pharmacies who are the ultimate supplier of online products you may order;
  • pharmacists or other health professionals, who may need to verify any Health Information you provide in connection with administering a prescription, product or service you request;
  • loyalty program partners;
  • organisations that maintain, review and develop our business systems, procedures and technology infrastructure, including testing or upgrading our computer systems or that that assist with our product planning, research and development;
  • mailing houses and telemarketing agencies who assist us to communicate with you;
  • organisations that participate with us in payments systems including merchants, payment organisations and organisations that produce cards, cheque books or statements for us;
  • other organisations involved in our normal business practices, including our related entities, agents and contractors and service providers;
  • any organisations that are involved in any proposed transfer or sale of our business or assets;
  • any entity to which we are required or authorised by or under law to disclose such information and
  • any other persons that you consent to us disclosing your information to (whether impliedly or expressly), including your guarantor or referee.


If you elect to participate in any promotions, competitions, sweepstakes, surveys, questionnaires or other events, the rules or terms and conditions for those events may include your agreement to your Personal Information being shared with third parties.  By choosing to participate and submitting your Personal Information in that manner, you consent to disclosure of your Personal Information to such third parties in accordance with those rules or terms and conditions.


From time to time, Platform Alliance Group may use third party IT service providers in the conduct of its business, who may store customer information in servers located in other countries, such as in New Zealand and the USA.

Credit Information

Entities within the Platform Alliance Group may collect your Credit Information if you are a pharmacy owner or an individual guarantor of a pharmacy business, for the purposes of assessing any application for credit. The types of information collected include your name, contact information, the name and contact details of any of your business partners, the name and ABN of your pharmacy business, your pharmacy registration number, your trading history, the credit being requested, the delivery address for goods and business references. In addition, we may obtain a Risk of Late Payment report. It is the general practice of the Platform Alliance Group not to disclose any Credit Information to third parties, except that Platform Alliance Group may disclose to a debt collector Credit Information of an individual owner of a pharmacy that owes us membership fees or other amounts as permitted by law.

Consequences of not providing your Personal Information
If you do not provide your personal information to us, in connection with a request for goods or services we may not be able to provide you with the product or service you want. Where you advise us you do not wish to receive any marketing material, we may be able to let you know about other products or services that might better meet your needs

Platform Alliance Group websites

When you visit our websites or use other online resources or apps provided by any entity within the Platform Alliance Group, we may collect information about your computer or electronic device (eg your Internet Protocol (IP) address, browser type, and date and time of your request) by using automatic systems of browsing data collection, such as cookies. A cookie is a file stored on your hard drive; it does not contain intelligible information, but it allows linking between a terminal and information about your preferences. These tracking technologies are used to provide additional functionality to your use of our resources; for example, to remember your preferences and selections. You may limit or remove cookies from your computer or device, but, in these situations, our ability to provide optimal service may be limited.  By using any website of the Platform Alliance Group, you consent to the use and installation of these cookies and web beacons to provide you with these services.

By using  websites, online resources, apps, or any other service of an entity within the Platform Alliance Group, you also consent to the storage and handling of any Personal Information collected in accordance with this Privacy Policy or any update to it

Storage and Security of Personal Information

The Platform Alliance Group will take commercially reasonable steps to keep secure all Personal Information from misuse, interference, loss and unauthorised access. However, we cannot guarantee that third parties will never be able to defeat our security measures or use your Personal Information for improper purposes; for example, we do not control or monitor web sites to which we may provide a link. Our Privacy Policy does not apply to third party web sites.

Personal Information is stored on secure servers that are protected in controlled facilities, or in hardcopy paper records stored in secure access facilities. The Platform Alliance Group requires its employees and data processors to protect the confidentiality of any Personal Information held by us.

Accessing your Personal Information

If at any time you want to update or know what Personal Information (including Credit Information) the Platform Alliance Group holds, you are welcome to access your record by contacting the Platform Alliance Group using the details set out below. Your information will generally be made available to you within a reasonable period of receiving your request.

If you make such a request, you will be asked for identification so that we can verify your identity before providing you with your Personal Information. If you require Personal Information to be presented in an alternative format, we will make reasonable efforts to accommodate you. If there is an associated charge to us in order to retrieve your Personal Information, we will advise you of the charges that you would be responsible for and obtain your authorisation before proceeding.

We may not be able to give you access to Personal Information where such access would result in disclosure of other individuals’ Personal Information, would result in a breach of a contract, or would result in disclosure of trade secrets or other proprietary business information belonging to Platform Alliance Group or a third party.

The Platform Alliance Group reserves the right to not provide access to individuals if the request for access is frivolous or vexatious, or falls into another relevant exception category.

We may impose reasonable charges for such access.

Amending or deleting your Personal Information

The Platform Alliance Group will take reasonable steps to ensure Personal Information (including Credit Information) is accurate, up-to-date and complete and notify you of any such changes. If you wish to update your Personal Information, please contact us to amend your record accordingly.

If you wish to have your Personal Information deleted, please contact us and we will take all reasonable steps to delete it. In circumstances where we are required to retain Personal Information, we may not be able to delete your Personal Information. Such circumstances may include, for example, where we are required to retain Personal Information by law or regulation, to continue to manage certain programs, to defend legal claims, or for certain necessary business purposes.

Contact us

Please contact us if you have a complaint regarding the Platform Alliance Group’s compliance with this policy or any applicable privacy laws. The Platform Alliance Group will consider and respond to a complaint within a reasonable time frame. In addition, please contact us if you wish to discuss any privacy issues, have any concerns regarding your Personal Information or do not wish to receive any future communications from any entity within the Platform Alliance Group.

You can contact the Platform Alliance Group’s through the following means:

By Post:
Platform Alliance Group
Attn: Privacy Officer
Level 4, 111 Coventry Street, Southbank, VIC

By e-mail: privacy@thepagroup.com.au  (and specifying in the subject line “Privacy Policy”)

The Platform Alliance Group’s commitment to being a leading player within the pharmacy and pharmaceutical industry means its business will continue to evolve as new services and products are introduced. Because of this, from time to time, its policies may be reviewed and revised, and we reserve the right to amend or replace its Privacy Policy at any time. The Platform Alliance Group will notify you of any such changes by posting an updated version of the Privacy Policy on their websites.

Should there be a discrepancy between this Privacy Policy and the applicable legislation at any time, the applicable legislation at that time will prevail.